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GROW Newsletter
Smart Brevity® count: 2.5 mins...608 words
Welcome, Broad Oaks family! We're excited to bring you timely information and easy tools to help you and your nonprofit grow.
Let’s dive in!
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🗺 GUIDE your donors, board, and organization to action
Boosting engagement through email strategies
Engagement is a buzzword in philanthropy, and at Broad Oaks Consulting, we're exploring what it really means to engage donors via email.
Why it matters: Email remains a powerful tool for engaging audiences. With 4 billion global users in 2020, projected to grow to 4.6 billion by 2025, the potential reach is vast.
The big picture: Email marketing, including campaign appeals and e-newsletters, holds immense potential for impact.
Go deeper: Consider these five key tips to refine your email approach and enhance your fundraising results.
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👫 Foster RELATIONSHIPS with your donors, prospective donors, and teammates
The state of nonprofit marketing.
Are you feeling uncertain about the depth of your donor relationships? You're not alone.
Why it matters: Retaining existing donors is easier and less costly than acquiring new ones. Yet, nonprofit professionals often struggle with the dynamic nature of the nonprofit sector.
The big picture: Insights from Feathr’s 2025 State of Nonprofit Marketing Report reveal key opportunities for nonprofits:
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Google ad grants are a major opportunity being overlooked.
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Unifying email, social media, web, and direct mail messaging maximizes results.
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Baby Boomers remain the largest donor segment.
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Individual donors still provide the majority of nonprofit funding.
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Face-to-face communication remains irreplaceable.
What’s next: Download the full report for more insights on effective strategies and pitfalls to avoid.
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💡 Identify OPPORTUNITIES for professional growth and personal development
Join our first webinar in our upcoming series, “The Philanthropy Playbook,” designed to spotlight winning moves for donors and nonprofits alike.
Why you should attend: This webinar goes deeper than the mechanics of QCDs, offering invaluable insights into estate and succession planning to help you and/or your donors maximize impact.
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Learn about Qualified Charitable Distributions (QCDs) and how the SECURE Act of 2019 affects your heirs.
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Discover strategies to reposition your assets, benefiting both your cherished causes and your descendants.
🔍 Details: This informative session is educational, with no sales pitches from us or our partners.
Your next steps: Register today and share this opportunity with nonprofit colleagues and donors.
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⌛ Streamline WORK to help you become more efficient
Event season is upon us
Hosting a profitable and engaging fundraising event is harder than it seems.
Why it matters: Events are a perfect way to re-engage existing donors and attract new supporters who could become your next enthusiastic advocates.
Planting seeds: A well-orchestrated event lays the groundwork for future giving, sharing, and volunteering. Avoid these common pitfalls when planning your next event:
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Program length: Keep it concise. MLK’s “I Have a Dream” speech was 17 minutes. If you need more than 45 minutes to convey your mission and invite support, rethink your strategy.
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Expense returns: Decorations are festive essentials, but weigh their costs. Ask yourself:
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Connection opportunities: Personal touches matter. Call every attendee who donates, regardless of amount, within 2 days post-event to:
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Express gratitude
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Introduce yourself to new faces
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Compliment board members and donors
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Request a follow-up meeting
What’s next: Plan your next fundraising event with confidence using Green Gate’s “Definitive Checklist for Planning Your Fundraising Event.”
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Interested in learning how Broad Oaks Consulting can help you raise more money with confidence? Schedule a complimentary consultation today.
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